The success of gluten free beer shows consumers are hungry for specialty products.
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Americans drink plenty of Stella Artois. According to data released earlier this year, the AB InBev-owned Belgian brand is the 14th best-selling beer in the U.S., and the country’s second most popular brand with roots outside of North America. But it’s even more popular in the United Kingdom: Stella Artois is Britain’s best-selling brew. And now, the brand is looking to broaden its market to a group of people who might not usual drink beer: the gluten-free crowd.
A gluten-free version of Stella Artois—which will fittingly be known as Stella Artois Gluten Free—is set to launch in the U.K. next month, according to Food Bev Media. The new product will first appear as four-packs of bottles in grocery stores before rolling out to more locations later this year.
The brand says changing the process won't affect the beer’s flavor.
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